Eduardo Sirotsky Melzer, RBS Group president was born to Carlos Melzer, a lawyer and director general of Maiojama and SuzanaSirotsky Melzer.
He took over the reins of RBS Group from Nelson Sirotsky who retired at the age of 59. He had been deputizing the CEO as the executive vice president. The ruling to have him as the CEO was approved by the Board of directors, at a meeting held in São Paulo. In his maiden address, he unveiled his ambitious plans whose main agenda was to improve the corporate governance of the company.
Duda Melzer’s emergence in business was seen as a sign of good fortune. He immediately started importation of candy products into the Porto Alegre market. The business operated on a different model. Customers walked into the store and picked the candies for themselves, after weighing, they paid what they had picked. Not only was Eduardo amazed, he also got the encouragement to open more stores and a franchise to Brazil too.
The business picked really well and had four stores and over 50 employees and a wide market of franchises. Eduardo agrees that it needed a level-headed individual to steer the growing business to the levels that it had reached. It required a people’s management strategy whose aim was to maintain a happy workforce to ensure a steady flow of customers.
The young chief executive of RBS Group told a crowd of people at the ADVB / RS auditorium that to succeed in business, one had to have people, business culture, implementation competence, management, and inheritance. He stressed the importance of history in the 56 years that the company has been in operation. He believes in developing skills in business and in people. He reiterated that companies grow if one has passionate employees. He pointed out that the role of the leader is to guide and mentor.