Fashion and technology are intertwined in more ways than we can see. Looking at the history of this relationship, it is only likely to get stronger according to Chris Burch, the founder of Burch Creative Capital. The music industry experienced a tremendous evolution in the seventies through to the nineties that best illustrates this correlation. Cassette decks replaced the boom box, and later, Walkman’s took the place of the boom box, enabling a more personalized experience. Finally, the iPod arrived on the scene changing the game to date.
Technology is giving fashion designers more options for creating products that resonate with consumers and extend the functionality of fashion. For example, some designers have created an airbag for cyclists replacing the traditional helmet. It provides better visibility and stays out of sight when not open. The synergy between technology and fashion is growing stronger. We already have wearables that can generate a small amount of electrical energy to charge small devices such as watches and media players.
Technology is driving fashion by enabling elegant design and functionality. Fashion creates more appeal and awareness and technology benefits from better marketing. Chris believes this symbiotic relationship empowers both industries to build creative futuristic products that would be hard to achieve with just one element.
Chris Burch’s interest in fashion and technology dates back to his college days when he launched an apparel line. Currently, he has a luxury fashion brand, Tory Burch. He leverages his extensive marketing expertise to realize business success. Chris has a diverse investment portfolio with extensive interests in fashion, technology, hospitality and financial services among others. Some of the brands he is associated with include Poppin, a fashion retailer; Nihiwatu, a hospitality firm based in Bali, Indonesia; Chubby Shorts, men’s fashion e-commerce company; and Grability, an e-commerce technology company and many others.
Chris is keen about creative and disruptive products that create strong relationships with consumers. His in-depth understanding of consumer trends and bold entrepreneurial values has enabled him to create a rich record of accomplishment of innovativeness and success. He has been instrumental in the success of over fifty companies positively impacting millions of consumers.
Chris is currently involved in developing consumer and lifestyle brands of the future such as Blink Health, BaubleBar, and Soludos. His philanthropic efforts include supporting nonprofits such as The Henry Street Settlement, Mt. Sinai Hospital and The Sumba Foundation among others.