When the NFL’s Pittsburg Steelers wanted to expand their online merchandising presence they knew that business consultant Susan McGalla was the right woman for the job. Ms. McGalla is the former President of American Eagle Outfitters and the former CEO of The Wet Seal. She brings more than twenty-five years of retail management experience to her role as Vice President of Business Strategy and Creative Development for the Pittsburg Steelers organization.
According to lulu.com, when McGalla joined the Steelers executive team early in 2015 the team’s website had been virtually unchanged for ten years. Team owner Art Rooney saw untapped potential in the merchandising and retail division of his business. He wanted the Steelers website to be the place to go for authentic Steelers gear. Susan’s experience, creativity, and proven leadership qualities made her a perfect choice to lead the Steelers creative development team.
Susan McGalla and her creative team wasted no time in setting her plan in motion. By the start of the 2015 NFL Football Season, the Steelers online store had undergone a complete overhaul. The “What the Steelers Wear” line was introduced then. This is a program where fans can purchase clothing worn by the coaching staff on the sideline as well as items that are specially chosen by players like Antonio Brown.
With the help of extensive market research, Susan McGalla realized the need for fashions that catered to the Steelers many female fans. Female fans no longer must settle for wearing ill-fitting men’s team gear. The online store also offers men’s fashions and accessories that are suitable for the office. Of course, all the traditional licensed items such as keychains, crying towels, sports mugs etc. are also available on the Steelers’ state of the art website.
Susan McGalla’s contributions to the Pittsburgh Steelers organization are evidence of her talent. In addition to her position with the Steelers, Ms. McGalla also serves as a director at HFF, Inc and HHF Holdings, LLC.
To know more about McGalla, See this link http://ireport.cnn.com/docs/DOC-1115635