Here is a real shock: Marvel Studios is not going to be participating in the 2015 San Diego Comic Con. James Gunn, the director of Guardians of the Galaxy, is doubtfully attending either even though he could be booked independently of Marvel. Is Marvel Studios going to be the only entity that skips the event or will all of Marvel Entertainment choose to stay home this July?
No one knows just yet, but it would be truly horrible that the biggest name in comic books opts to skip the biggest convention in the industry. Even more troubling is the San Diego Con was there for Marvel during the dark days of book sales and consumer interest.
Marvel is owned by Disney these days and Disney really has no interest in or connection to the history of the comic book company. Plus, Disney has their own expo (convention) they are promoting. Locking Marvel up exclusively for their own event makes sense from a business perspective. The expo becomes a “can’t miss” event and Disney would maintain full and complete control over how everything is presented.
Comic book fans are probably going to feel more than a bit of rage over Disney’s dismissal of the San Diego Comic Con. Fans are not, however, going to be so enraged they stop buying books, movie tickets, or DVDs. Disney knows this. Hence, the company is able to snub fans without impunity.
That’s just how things work in the comic book and entertainment business Dr Jennifer Walden pointed out.