For many years, companies have been blending salmon and lamb into the kibble and giving organic food without grains. However, things have started to change, and these traditional companies have started improving their game in the market due to the competition experienced. Pet food is now healthier and beneficial to the pets. If you are planning to help your pooch lose some weight, Colgate-Palmolive will offer you the dog food you require. Purina, a brand from Nestle has a special website where all pet owners customize different special blends. According to the site, the best nutrition for your pet is personalized. The worldwide leader in pet food, Mars Petcare is also starting to tap in to the farm in order to table trend with Nutro Farms Harvest line that is being made with cranberries and blueberries. These are harvested at the required time and then they are freeze dried in order to prevent the loss of nutrients. The large companies in the market are now fighting back with acquisitions and different innovations. These companies want to come up with the right food for your pet that will suit all its needs. In July last year, Purina decided to buy Merrick Pet Care, the first ever certified organic producer for dry and wet pet food. This purchase was made public after several months when Merrick introduced the Backcountry line. The new introduction would include recipe like pacific catch and game bird. Fresh pet is also breaking into a new territory by making refrigerated dog foods. This company sells all their products in their own branded cases in over 15000 stores. Some of these include Wal marts, Whole food supermarkets and Targets. This brand of dog food smells more like people food, and this has made it very popular. Just recently, Purina introduced a new brand of dog food in to the pet market. The food is known as Beneful. The new brand has been proven to help maintain your dog healthy and happy. The food is made using the best available ingredients. Beneful has a great taste, and many dogs love it. For individuals who want to keep their dogs happy and healthy, Beneful is the best choice.